Marcher Markholt
Brand Strategist


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Klaus Markholt-Hansen

Brand Strategist for Ogilvy

On behalf of a very exciting full-service advertising- and communication agency in Copenhagen, we are looking for a competent and strategic person to head up their Brand Strategy department. Your role as Brand Strategist means answering a wide array of strategic challenges – from constructing brand architectures to building brands from scratch and over to writing creative briefs from existing brand strategies. We are looking for a strategist who knows how to navigate today’s media landscape while being able to create meaningful relationships between audience and brand.

About the agency
The agency is a part of an international, creative network. With 30+ dedicated employees in the Copenhagen office, it has a size and skillset diversity that allows them to cover a wide range of on- and offline marketing disciplines. They put flexibility and responsibility at the core of their offering and strive to create work that engages the audience no matter the touchpoint. Over the last two years, the agency has been through a positive turnaround, which has led to a thriving situation with both new types of projects as well as clients coming in, which is why they need a new team member. Their clients are a fun mix of local, Nordic, and global brands ­– some are well-established, others are brand new. The agency is well-known for their good atmosphere which has led to a strong and warm sense of loyalty from their employees.

The position
As Brand Strategist, you will be responsible for driving brand strategic projects for their growing base of B2B and B2C clients. Specifically, the role will include the responsibility of leading the brand strategy at the agency in close collaboration with the Client Service Director who oversees brand strategic projects. You will be developing best-in-class brand strategies across positioning, purpose, and platform, as well as go-to-market strategies. In this role, you are comfortable with working on projects with C-level management teams, as you will present to and facilitate workshops with all levels of management teams. Internally, you are expected to take true ownership of the brand strategy pillar and develop the area within the agency. You will be the driver of making sure that brands are relevant for their audiences by conducting and concluding qualitative and quantitative research, and/or managing a team of researchers. Finding the right angle to a project is your thing, and you are great at crystallizing your findings into a clear and original strategy. You have strong capabilities in writing and delivering creative briefs that inspire the agency’s creative teams to create meaningful and innovative work. And co-crafting the final presentation in a compelling and exciting way? That’s how you sell all the work that lies behind.

Your profile
We expect you to have a strong brand strategic background that has let you build your own personal toolbox with different strategic skills. Meaning that you are comfortable with building brand strategic foundations for a wide range of brands, and that you are keen on taking full responsibility for a wide range of projects – from developing unique brand positionings to successful go-to-market strategies. The ideal candidate has a strategic business mindset and is innovative and curious in their way of working. Ideally, you have 5-7 years of experience from a similar role, optimally from another agency. You are 100% fluent in English and Danish and you have a proven track record. Your workshop facilitation- and presentation skills are strong, and you possess a creative, playful and open mindset. Hence you can see the bigger picture while paying attention to the smallest details– and finding the right human insights is your fuel. When working, you find solutions rather than problems and you aren’t afraid to suggest new ways of attacking a task. As a person you are outgoing, happy, you love collaborating and pushing things forward. You aren’t shy but you don’t have sharp elbows either, and you are excited to become a part of an agency on the rise. Liking dogs is a plus, too.