Marcher Markholt
Director of Content and Creation

GN Hearing

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Ida Sganzerla

Director of Content and Creation

On behalf of GN Hearing, we are looking for a conceptual strong and ambitious Director of Content and Creation  to lead and develop their inhouse creative agency, along with being part of the innovative development and execution of the company’s creative strategy.

About GN Group & GN Hearing
The GN Group is global leader in intelligent audio solution that enables people to Hear More, Do More and Be More than you ever thought possible. Inspired by people and driven by their innovation leadership, they leverage technological synergies between their hearing and audio divisions to deliver unique and increasingly individualized user experiences in their products and solutions.


More than 150 years ago, GN was founded with a truly innovative and global mindset. Today, they honour that legacy with world-leading expertise in the human ear, sound and video processing, wireless technology, miniaturization and collaborations with leading technology partners.
GN's solutions are marketed under reputed the brands ReSound, Beltone, Interton, Jabra, BlueParrott and FalCom in 100 countries. The GN Group employs 6,500 people and is listed on Nasdaq Copenhagen (GN.CO). 


GN Hearing
Every day, GN Hearing works with a mission - transforming lives through power of sound. They care about people that are impacted by hearing loss and create medical grade hearing aids and hearing solutions that aim to enhance their lives. With an inherent curiosity and drive to challenge themselves and innovate, they have repeatedly set standards in better hearing for benefit of the user. The industry they operate in is at the exciting cross-roads of advanced technology, communication, science, and health care. Combining this with accelerating digitalization, increasing consumer choice and empowerment creates an environment that makes working in GN Hearing fast paced, embracing change a necessity, and leading transformation a fantastic opportunity.


The position
The position as Director of Content and Creation is a key role in insourcing the creative process with a digital-first mindset as well as in developing an internal agency approach to creative production across GN Hearing’s marketing network. You will be part of an ambitious team of 50 marketers in total situated in Ballerup, that are relentless about driving meaningful change and seek to excel at everything they do.


It is GN Hearing’s ambition to become even more customer centric, work with a digital-first approach and commercial mindset, deliver tangible long-term outcomes and operate truly networked within the business. Thereto, they are currently strengthening many of the critical competencies, such as customer insights, proposition development, digital planning and activation, and are creating a more flexible and hybrid inhouse creation setup. You will be responsible for driving the creative strategy planning process and be the frontrunner in managing the development of new concepts and campaigns that can capture the attention of new customers within a competitive market space.


With a creative vision and an innovative mindset, you will be overseeing and supervising the content creation, production , while heading up, growing and developing a team with production planners and strong creative and production specialists.


Your key responsibilities include:

  • Participate actively in the transformation of marketing in GN Hearing and together with the marketing leadership team improve and strengthen the Brand positioning and perception in the market
  • Inspire, guide and lead the team in the process of inhouseing creative concepting and production
  • Formulate campaign development tactics, creative concepts (verbally and visually) and execution plans in collaboration with Brand Strategy, the Integrated Marketing Communications Manager and the Creative Lead.
  • Lead, manage and develop the inhouse team hereby project managers, creatives and production
  • Oversee and manage the efficient content creation and production for campaigns, ongoing content, events and other activities, including brand materials together with the Creative Lead
  • Secure agile, ongoing development and production of high profile visual and animated content for digital and offline media
  • Own and leverage resource and time allocation systems and the ongoing optimization of these
  • Own the relationship and efficient management of POS and event suppliers
  • Own the responsibility of planning and executing regulatory material for Key Accounts


The position is located at GN Hearing’s HQ in Greater Copenhagen and you will report directly to the Deputy of Marketing and Commercialization.


Your profile
You are a strong leader with a creative heart that excels in developing strategic creative concepts based on integrated communication planning with an omnichannel approach – and you feel confident in leading the creative process to be a digital content creation hub. Moreover, you are highly experienced in executing on differentiated ideas, especially digitally. As part of a senior leadership team you enjoy engaging in conversation and take an active role in driving change across a core marketing team as well as an international Marketing Network. You possess excellent communications skills and are able to translate complex knowledge into understandable and commercially driven ideas and concepts.

You come with solid leadership skills, have experience in managing creative teams, driving change and growing and developing people and have a true desire for working in environments characterized by change.
Ideally, you hold 7+ years of experience from a similar position and come across as an authoritative creative developer. It is essential that you hold a solution-oriented mindset, and it is expected that you are interested in and follow digital trends and tendencies. Moreover, you hold strong stakeholder management, negotiation and collaboration skills – internally as well as externally, along with exceptional relationship and conflict management skills.

You are a creative leader with the courage, will and power to challenge the status quo, and you are highly organized and disciplined, yet master concept-creation from idea stage to actual implementation. You find it valuable to driving and guiding your team to bring forward new ideas. This with outstanding interpersonal skills and the capacity to listen effectively and inspire trust which benefit both the team and collaborators to produce offline and online content that engage new customers and satisfy existing ones.