Performance Marketing Manager
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Performance Marketing Manager
On behalf of Novasol (Part of Awaze), we are looking for a talented and independent marketer who is driven by growth opportunities, as Awaze is on a large growth journey in expanding the summerhouse rental market and strive to become the largest in Europe.
You will be a driving factor in creating a new internal setup on the Danish side, in collaboration with the UK office and optimize the broad performance setup strategically in dept in Novasol's 19 markets. You will have large influence, and can get your ideas implemented in the agile culture. In near future, you also will help expand the team further in DK and gain more responsibility.
This role will be based in the office in Virum, north of Copenhagen, with high flexibility of working from home, while also offering opportunity for a 4 day workweek.
Awaze is Europe’s largest manager of holiday rental properties, with 110,000 units under management in over 600 destinations in 25 countries across the continent. Their purpose is simple – to delight owners and guests. The business operates more than 25 consumer brands including Novasol, Cottages.com, Hoseasons and James Villa Holidays, where more than 8 million people stayed in one of their properties in 2019.
The NOVASOL brand offers 50,000 carefully selected holiday homes throughout Europe. With over 53 years of experience in their market, they know something about holiday home rental and are based in around 19 European markets.
The market for holiday home rentals has grown strongly in the last few years, as more and more people want space, flexibility and unique experiences. The current global pandemic has only intensified that trend. Demand in the summer of 2020 was unmatched and they do not intend to slow down, therefore it is a great time to join them.
They believe in equal opportunities and aim to create a team that is representative of our society, knowing that embracing differences enhances the capabilities of their business and makes for a happy place to work. They are proud to recognise and celebrate that they have a diverse culture where employees are accepted for who they are, regardless of age, gender, ethnicity, sexual orientation, religion, or ability.
Awaze has a modern work structure with agile product teams and design programs. You will join the company in an exciting time, where a transformation and streamlining of the brands and products is the agenda in the company.
As a Performance Marketing Manager, you will have responsibility for broad performance marketing across European markets, mainly for the Novasol brand with substantial budgets, but also expanding to other brands in the future. You will create a new internal setup and creatively evaluate and optimize the current performance efforts, in collaboration with the team in UK and the collaborative agency. You will later on drive the expandation of the performance force in Cph, where there will be large opportunities for development and responsibility.
You will report to and collaborate with the European Director of Performance Marketing in UK, Richard Banks, and Performance Marketing Lead, Hannah Perry, who are looking for independence and innovative ideas. All in all, you’ll work with a team to cover 15 points of sale, so this is no small feat. You’ll work with a large budget, as part of a sizeable team across multiple global locations, so the ability to adapt your style and working with team members remotely is key. Data drives their decision making, so you’ll need to be comfortable breaking down channels and campaigns into what’s driving performance as well as building business cases and hypotheses to test and learn into new areas.
Your responsibilities will include:
- Optimizing Novasol's performance channels on all markets, in collaboration with UK team and agency.
- Building the Danish team further in near future.
- Be a key part of the team that manages the day-to-day performance and optimization across channels and running support from an agency - herunder paid search, online display, video and paid social campaigns.
- Support and develop the strategy on both a medium- and long-term basis for all things performance globally.
- Own a number of local relationships with platforms and partners, such as Google, Facebook and the digital agencies, so you’ll need to balance day to day implementation with relationship management.
- Report on performance and trends, and highlight opportunities and risks, with a view to mitigating any potential pitfalls and staying ahead of the competitors.
- Responsible for own budgets.
- Breaking down channels and campaigns into what’s driving performance as well as building business cases and hypotheses to test and learn into new areas.
- Champion a collaborative and forward-thinking environment, building a culture of innovation as your team is always on the lookout for the “next big thing” when it comes to media channels.
The ideal candidate has demonstrable experience of 4-7 years in a similar role, either client side or agency, where you’ve got a track record of delivering successful digital acquisition campaign strategies. You’ve got experience of working across multiple markets and you’ll have had experience of managing large budgets. Furthermore, you are an expert on The Google ecosystem, in particular Google Analytics and related tools and have a strong understanding of attribution models and the inter-relationship between digital channels. You’re comfortable managing multiple stakeholders and needs across different locations and you are numbers focused and passionate about data.
As our Performance Marketing Manager, you’ll help to champion a collaborative and forward-thinking environment, building a culture of innovation where your team are always on the lookout for the “next big thing” when it comes to media channels which will drive acquisition. Equally as important as all the technical “stuff”, we’re looking for someone who is hungry to learn, irrespective of their seniority. We don’t believe in standing still (we work in travel, after all), but instead think that everyone should be learning, all the time. Whether it’s a new technology, an industry event, or a mentoring opportunity, we want someone who lives and breathes marketing.