Marcher Markholt
Social Lead


If you want to know more about the job
you can contact:

Christine Stahl
+45 2678 2990

Social Lead

NOVASOL is looking for a strategic and creative Social Lead who will play a key role in spreading the brand message across the social media landscape by combining online reputation with inspirational and efficient content.

NOVASOL is Europe’s largest company for holiday rentals, offering a portfolio of more than 50,000 holiday rentals across 28 destinations in Southern, Central and Northern Europe. Since the establishment, the company has merged with Dansommer and Ardennes-Etape and is now part of Awaze, Europe’s leading managed vacation rentals and holiday resorts business. Hence, NOVASOL is today an international concern with headquarters in Virum, Denmark but with subsidiaries in 18 European countries and more than 60 offices across Europe. They employ more than 2,100 employees and freelancers, and with an informal tone, their doors always open, welcoming people from all over the world. Quality, customer service and reliability have been, and always will be, the heart and soul of everything they do, and even though the company face a future of further growth, technological, E-commerce and digital development, they never forget their business concept of holding on to their customers, offering holiday homes all year round. Historically, NOVASOL was founded as a one-man operation on a cold and snowy day in December, in Denmark 1968, selling cabin holidays in Norway. Originally, the company was called Nordisk Ferie but over the years, they experienced tremendous growth and started offering beautiful holiday homes by the sea, rustic country cottages in stunning surroundings, apartments in town centers, and villas with private pools all over Europe. At this moment, they are on an interesting growth journey, building up a large development team with vast focus on E-commerce, technology and digital disciplines.

The position
As the new Social lead, you will take on the overall strategic ownership of NOVASOL’s social media channels; Instagram, Facebook, YouTube, Twitter and LinkedIn. You will collaborate with, and lead, a team of two talented colleagues. Your job will be to develop and execute creative and lead-generating social media campaigns to generate awareness, as well as to grow and manage the community to enable brand advocacy, provide a user-friendly brand experience and control negative conversations.

Your specific tasks include:

  • Development and execution of NOVASOL’s social media strategy
  • Tracking, reporting, analysing and optimizing campaigns and use data to gain insights on customers, competition and industry
  • Management of social media campaign budgets
  • Close collaboration with the PPC and SEO team to build the most efficient campaigns.

Your profile
The ideal candidate is an experienced and creative social media professional, and you specialise in driving a social community. You have 3-4 years of experience in social media management from a relevant brand-driven company or digital marketing agency. Knowledge and experience with working with Instagram and Facebook is a requirement, and some experience with other platforms like Twitter, YouTube and LinkedIn is an advantage. Campaign and community management skills are essential, and so are strong stakeholder management competences. As a person, you are highly structured, and you manage to keep calm during busy periods. You possess well-developed leadership competencies and excellent organizational skills, accuracy, and attention to detail. In addition, you have an omnichannel approach to campaign execution, you possess a strategic and innovative mind set by which you are capable of contributing creative ideas and strategies, controlling social media platforms, and know how to inspire and engage the people around you. You enjoy taking on new challenges and are ready to be part of a strong digital team, setting your personal mark in Europe's largest company for holiday rentals.

Marcher Markholt handles the recruitment process; if you want to know more about the job, please contact Christine Stahl by phone: 2678 2990 or e-mail or Lars Holm Marcher by phone: 2487 5531 or e-mail: